The Difference Between Business Mission and Vision

I am frequently asked the question “What is the difference between business mission and vision?”
In a nutshell, a business Vision Statement describes WHERE you are going; 
while the Mission Statement tells WHY.
The Vision Statement is about how you’ll know when you are THERE.  As in “we are taking the business to new heights”.  OK, where [...]

5 Things to Know About Small Business Strategy

First of all, you need one.  If you want to get somewhere, it is important to both clarify where you are going and HOW (your strategy) you are going to get there.  If we use driving as a metaphor, we rarely drive without a destination (Vision of where we want to be) in mind.  We [...]